![]() In fact, Packard detailed a study of movie theatres in a particular locality which used subliminal messages to increase the sales of Coca-Cola and popcorn. Image 1: Packard’s 8 Hidden Needs superimposed on Maslow’s Hierarchy of NeedsĪccording to the book, marketers target these “hidden needs” in order to compel consumers to purchase their product or service. These needs are so compelling that people feel compelled to purchase products in order to satisfy those needs. According to Packard, there are a certain set of 8 hidden needs which advertisers promise to fulfil. ![]() This book popularized the term subliminal message. In 1957, Vance Packard published a book entitled ‘The Hidden Persuaders’. How much of this is true? Let’s delve deeper into the science behind the terminology. At least, this is the supposed psychology behind subliminal marketing. ![]() This provides marketers with a prime opportunity to market products to the subconscious minds of customers while nudging their conscious minds to make the purchase. The human brain is capable of processing such a vast amount of information in such a short amount of time that the conscious part of our minds cannot keep up with how fast our subconscious minds operate. “Over the years there have been literally hundreds of studies.these studies show that considerable information capable of informing decisions and guiding actions is perceived even when observers do not experience any awareness of perceiving"
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